What Pet Owners Actually Want to See on Your Instagram

Social media shouldn't be a vanity project – it should build trust and bookings. But most clinics miss the mark. Here’s what actually works.

1. Show Real Faces
People connect with people. Posts with your team – especially behind the scenes – consistently perform best.

2. Useful Tips
Simple pet care advice builds authority and shares well. Think: tick prevention, dental checks, signs of pain.

3. Carousel Posts are Outperforming Reels
Think storytelling in picture form.

4. Celebrate Clients and Pets
New puppy visits, before and afters, birthdays – pet owners love seeing their animals featured.

5. Keep It Local
Highlight community links – school visits, charity work, local shoutouts. It reinforces your place in the area.

Tip: Avoid “Happy Monday” filler content – it doesn’t add value and rarely performs.

We create Instagram-ready content that’s engaging, local, and brand-aligned – no templates or recycled posts.